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Design Journal
The Silliest Logos Ever Made: A Look at the Funniest Brand Designs
Introduction to Logo Design Logos play a crucial role in branding and marketing, serving as the visual anchor that represents a business's identity. A well-designed logo not only captures the essence of a brand but also evokes emotions and shapes consumer perceptions....
A Comprehensive Guide to Advertising on LinkedIn
Understanding LinkedIn Advertising Advertising on LinkedIn presents a unique opportunity for businesses aiming to reach professionals and decision-makers effectively. Unlike other social media platforms, LinkedIn is primarily populated by users seeking career...
Exploring the Vibrant Marketing Landscape in Brisbane, Queensland
Introduction to Marketing in Brisbane Brisbane, the capital city of Queensland, has emerged as a vibrant marketing landscape, distinguished by its unique blend of urban sophistication and a relaxed lifestyle. The city's marketing scene is characterized by a diverse...
Marketing Before the Digital Age: A Look at Traditional Strategies
The Foundations of Pre-Digital Marketing Marketing, in its most rudimentary form, has existed long before the digital age, with origins tracing back to ancient civilizations. These early societies utilized bartering systems—where goods and services were exchanged...
The Psychology Behind Colour and Branding
Understanding Colour Psychology Colour psychology is an intriguing field that examines how colours influence human emotions, perceptions, and behaviours. Each colour evokes specific feelings and associations, which in turn, can significantly impact decision-making...
History’s Biggest Marketing Fails: Lessons Learned
Introduction to Marketing Fails Marketing fails are an inevitable part of the business landscape, arising from miscalculations, misunderstandings, or misaligned strategies. A marketing fail typically occurs when a campaign misses the mark with its target audience,...
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