Eddy Andrews Queensland

To kick-start the New Year and celebrate his tenth year in business, leading Brand and Marketing Strategist Eddy Andrews is launching a special promotion that gives all new clients 10% off their first month. Applying to all of the services that Eddy provides, the discount is a unique opportunity for companies looking to hit the […]

For many people, New Year’s resolutions are the perfect time to start thinking about their fitness goals and kicking those bad habits. However, experienced brand and marketing strategist Eddy Andrews says it is also the ideal opportunity for businesses to re-evaluate their own position in their industry. Eddy explores how companies can do just that

While we live in an increasingly digital world, traditional PR still plays a vital role in helping businesses to expand their reach and secure coverage in some of the world’s leading media publications. As an experienced PR professional, Eddy Andrews has helped his clients to achieve features in everywhere, from the BBC to the Wall

The term PR can often seem quite vague and confusing, especially if it is not an area that you have previously explored. In this fast-paced digital world, it can often seem like the traditional methods of PR are no longer effective. However, Eddy Andrews says that when it comes to the marketing mix, PR should

In this fast-paced digital world, social media marketing is essential for businesses of all sizes. As one of the industry’s leading brand and marketing strategists, Eddy Andrews knows the importance of social media when it comes to taking your organisation to the next level. However, it can also be a complex and highly confusing world,

No matter if you are just starting out on your content marketing journey or you are looking to refresh your existing approach, developing an effective content strategy is often one of the biggest hurdles. As a highly experienced and professionally trained copywriter, Eddy Andrews knows these challenges all too well. That is why we have

Search engine optimization (SEO) standards are constantly changing. Like social media, email marketing, and emerging technologies such as artificial intelligence (AI), search engines are improving the way in which they deliver results to users every day. To do this, they’re focusing on things like localization, page authority, click-through rate, and even searches that come from

If you want to drive sales and build loyal customers, you need to think about how you market to your target audience. This is where many businesses fall short. They focus on the intellect of their customers rather than the heart. This creates a cold, calculated experience that doesn’t inspire emotion and results in lost

Web copy can make the difference between a visitor and a lead. It plays an integral role for consumers at every stage of the buying cycle, from awareness to decision making and advocacy. Below, you’ll find tips on how to write compelling copy. 1. Know your audience. The number one tip for website copywriting is

Like many industries, the marketing world will have to remain eager to adapt to change with still a long way to go in recovering from the pandemic. Consumer behaviour and intent are expected to fluctuate more than ever, as we adapt to the life post (or is that mid?) pandemic.  When things are not straightforward,