No matter if you are just starting out on your content marketing journey or you are looking to refresh your existing approach, developing an effective content strategy is often one of the biggest hurdles. As a highly experienced and professionally trained copywriter, Eddy Andrews knows these challenges all too well. That is why we have taken a closer look at how you can develop your content strategy.
The modern world moves at an incredibly rapid pace. This means that what might have been effective 12 months ago is no longer reaching your customers in the same way. So here is how you can create the ultimate content strategy.
- Understand your audience
Eddy Andrews says the first thing that you should do when creating a content strategy is to make sure that you understand your audience. You will not be able to know what works best at converting customers if you do not know what it is that they are looking for.
That is why taking time to learn about your audience and understand what they want from you will help you to create the perfect content plan.
- What problems will you be solving?
Compelling content should cut through the noise and provide real value to your customers. That is why Eddy Andrews says the next tip is to ensure you know what problem your products or services will be solving.
- Why are you unique?
Chances are, you are not the only organisation out there solving those problems, though. That is why the next step in creating your content strategy is to understand what it is that makes your business unique. This could be your brand voice, your customer service, your value, or anything that will convince customers to choose you over a competitor.
When you have this information, you can then begin to bring this messaging into your content, so you are regularly reminding customers why they should follow you.
- What content format will you need?
Finally, Eddy Andrews says you should also understand exactly what format your content will be delivered in and the platforms you will be using. The days of simply copying the same messaging across multiple platforms are long gone, and you instead need to be generating unique content across them all. Failing to do this will result in you wasting time and money on content that is not converting customers and is simply filling their timeline.
Ready to stand out from the crowd?
Are you ready to develop a killer content strategy that will ensure your brand stands out from the crowd? Eddy Andrews is a highly experienced copywriter, and his creative approach will guarantee to help you create a concise plan that will keep your business at the forefront of your industry.
With hundreds of satisfied clients, Eddy Andrews has helped to develop countless content strategies over the years. So if you want to find out more, get in touch today!