In this fast-paced digital world, social media marketing is essential for businesses of all sizes. As one of the industry’s leading brand and marketing strategists, Eddy Andrews knows the importance of social media when it comes to taking your organisation to the next level.
However, it can also be a complex and highly confusing world, particularly if you have never used these platforms before. That is why to help you create a killer digital presence, Eddy Andrews has taken a closer look at some top tips to help you.
- Know your audience
According to Eddy Andrews, in order to transform your social media presence, the first thing that you need to do is know your audience. When you understand who your target audience is, it will form the backbone of your entire content strategy and ensure that you are always able to tailor your approach for the very best results.
- Choose your platforms wisely
Another top tip from Eddy Andrews is to ensure that you are choosing your social media platforms wisely. While you might be tempted to be posting on as many as you possibly can, this places a lot of pressure on you to keep producing vast amounts of unique content. Instead, you should research which platforms your target audience is using most frequently and focus your attention on those.
- Develop a clear content calendar
Do you find you keep forgetting to create social media posts? This is very common for small businesses when there is no dedicated digital manager. If this is you, then Eddy Andrews says that developing a clear content calendar is essential. Take some time to plan out the month ahead, scheduling the content you need to ensure your pages remain active and interesting.
- Utilise analytics
Another top tip from Eddy Andrews is to make sure that you are utilising the platform’s analytics. Each social media platform will feature an array of insights that tell you exactly how well your platform is performing. This is essential in ensuring that you are able to understand which kind of posts are working, allowing you to adapt your approach and achieve the best results possible.
- Be individual
Finally, Eddy Andrews says that you need to be unique and individual. While it might be tempting to copy what your competitors are doing, this will only lead to followers going elsewhere. Make sure your posts are original and insightful and make sure that you are not posting the same content on each channel at the same time.
Need help with your marketing?
Do you need help with your PR and marketing? Eddy Andrews is one of the country’s most respected Brand and Marketing specialists, having worked with everyone from global corporations to budding entrepreneurs.
He is able to utilise his years of experience to transform your digital presence and elevate your brand to new heights. Want to find out more? Get in touch today.